Clearly, despite the best efforts of various vapid journalists and TV non-entities, cycling seems to be entering the mainstream a little more. Witness more adverts that have a bicycle strategically positioned somewhere in shot. Even car adverts are doing this
And the other night, going past the Porsche garage in Stratford, I realised that even the luxury car market were trying to use bicycles to promote their products
Whether they put a bicycle on the roof to illustrate the practicalities of this new 4 door porsche or whether they were indicating where a cyclist would land up if they got in the way of a porsche driver using the car to its full capability, is unclear.
Isn't it strange? Clearly cycling seems "cool" enough to be used by advertisers (who are very picky on what they use to promote products), yet it appears to be open season on the people who actually carry out the activity.